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Drive more clicks with Video/GIF as first images in product tiles

Boost
Published
August 7, 2026
Feature Enhancement

Got video or GIFs on your products? Boost can now put them front and center automatically. Just turn on "Show Video/Gif as first image" under Product Item > Layout in your Boost Template, and every product with video or GIF media leads with it across your whole catalog. No more reordering media in Shopify one product at a time.

show video or gif as first image boost commerce

Videos appear as a click-to-play thumbnail, and GIFs play right in the grid, switching to your second image on hover.

Motion is one of the fastest ways to stop a shopper mid-scroll. Leading with it on collection and search pages pulls more eyes in and gets shoppers clicking into product pages sooner, all from a single setting, no developer needed.

(Illustrative example)

A few tips to get the most out of it:

- Keep GIFs short and light (2 to 4 seconds, small file size) so your grid still loads fast.

- Save video for lifestyle or hero moments, and let GIFs handle quick demos like fit, texture, or movement.

- Since your second image shows up on hover, make sure it's a strong static shot.

- And if you've got a big catalog, start with best-sellers or new arrivals so you can see how it looks before rolling it out everywhere.

If your products include video or GIFs, you can now automatically show them off as the first image on your storefront. Turn on ‘Show Video/Gif as first image’ in your Boost Template by going to Product Item > Layout, and Boost handles the rest across your whole catalog. No more manually reordering media in Shopify for every single product. Videos show a click-to-play thumbnail while GIFs play right in the grid and switch to your second image on hover. It's a small setting with a big payoff: motion catches the eye, pulls more shoppers into your product pages, and puts your best content to work the moment they land on your store.

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