Test, Tweak, and Win: A/B Testing for Merchandising

With our new A/B Testing for Merchandising feature, you can now test rule variants side-by-side and let performance guide your decisions. It's built to help you sell more by showing what actually works. Available now for Professional plan users.

Why we built A/B Testing for Merchandising 

Merchandising rules are a key lever for shaping how products appear on your store. They help you spotlight certain items, push others down, and influence the path shoppers take. But here’s the catch: How can you tell if “Boost Bestsellers” actually outperforms a rule like “Boost Products with High Add-to-Cart Rates”?

We built A/B Testing to answer that question with real shopper data. Instead of guessing which product order, banner, or filter boosts performance, now you can test it. Directly. Live.

How A/B Testing for Merchandising helps

This feature allows you to experiment with various merchandising strategies and determine which one performs best. Create a control version of your existing merchandising rule and a variant with different settings. We'll split the traffic, track key metrics like views, conversion rates, and revenue, and show you a clear winner.

Then watch the results: views, clicks, add-to-cart, and orders, all broken down by variant. We’ll even call out a winner based on the goals you set. No more guessing - just concrete data to guide your decisions.

Best practices

• Start with a clear goal: What do you want to achieve? Higher conversion rates? Increased revenue? Defining your goal helps you focus your testing efforts.
• Test one change at a time: To understand the impact of each change, avoid testing multiple variables simultaneously. For example, if you're testing the order of products, keep all other factors (such as product visibility or boosting rules) consistent.
• Give it time: Don't end your tests prematurely. Let them run long enough to gather statistically significant data. Our analytics dashboard provides real-time insights, so you can monitor performance and make informed decisions.
• Analyze the results: Even if a variant doesn't win, valuable insights can be gleaned. Understanding why certain arrangements perform better than others helps you refine your overall merchandising strategy.
• Iterate and improve: A/B testing is an ongoing process. Use the data you gather to continuously improve your product displays and maximize your sales potential.

Whether you're surfacing bestsellers, pushing new arrivals, or testing layout tweaks, this tool puts your hypotheses to the test. It’s smart, simple, and built for Shopify-first merchants who want results fast.

Read the full instructions for A/B testing for Merchandising and upgrade to a Professional plan to start. We're excited to see how you use this powerful new feature to boost your business!