Our Rating-based Merchandising feature now lets you merchandise based on true trustworthiness. Previously, rules could only be set by star rating; now you can add review count as an additional condition, distinguishing between products with one 5-star review and those with many 4.5-star reviews.
Why This Gives You Better Control
This update allows you to leverage real-world social proof far more effectively. You can now create highly specific rules to automatically surface products that your customers actually love.
Here are a few ways you can use it:
Promote proven winners: Set a rule to Boost products with a rating of "4 stars or higher" AND "10 or more reviews." This ensures you're only promoting items that have established, reliable popularity.
Downplay risky items: Automatically Demote or Hide products that have "less than 3 stars" AND "5 or more reviews," protecting your brand experience by downplaying items that are consistently performing poorly.
Works with global strategies: This new condition also works perfectly with Merchandising by Markets, so you can set different social proof standards for each region you sell in.
If you haven't integrated Boost with REVIEWS.io to maximize ROI of your reviews, check out all the benefits here. If you already have the integration, head over to your merchandising rules to start building smarter, more trustworthy automations today!
You can now combine star ratings and review counts in your merchandising rules. This gives you much more precise control to promote products that are genuinely popular and trustworthy, not just items with a single good review. For example, you can set a rule to Boost products with a rating of 4 stars or higher AND 10 or more reviews. This ensures you're only promoting items that have established, reliable popularity.
