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Hiding products in Merchandising gets easier with 'Is Not' operator

Boost
Published
June 16, 2026
Improvement
You can now use an 'Is Not' operator when building variant-based Hide rules in Collection and Search Merchandising. Instead of manually writing a separate rule for every value you want to exclude, a single ‘Is Not’ rule does the work for you, keeping only the products that match your target attribute. Set one condition, like "Hide Lens Technology IS NOT Photochromic," and automatically get the right assortment of surfaces. This is a real time-saver for stores with large, attribute-rich catalogs where manual rule stacking just isn't practical.
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