New AI-powered and rule-based upsell options in the cart drawer

What’s new

You now have two additional Cart Drawer upsell widget types:

• Frequently bought together
• Related products

And for both widget types, you can choose how recommendations are generated:

• AI-based recommendation
• Rule-based recommendation

How it benefits merchants

• More ways to increase order value: FBT is great for accessories and bundles-in-the-moment. Related products help shoppers round out their choice or swap to a better fit.
  
  
• Automation or control, your call:
  
  • The AI primary algorithm is fixed to AI-based Frequently bought together (with smart fallbacks).
  • Related products AI lets you choose between Alternative, Complementary, or both.
  • Rule-based mode provides attribute matching (collection, type, vendor, tags, metafields) so that recommendations stay on-brand.
• Built for real storefront carts: Works with both slide-cart and pop-up cart layouts.

Best practices to get strong results

1. Pick the widget that matches the moment
   
   • Use Frequently bought together for add-ons that truly pair with what’s in the cart (cases, refills, accessories).
   • Use Related products when shoppers might still be deciding (similar styles, alternatives, complements).
2. Always set a fallback in AI mode
   If the AI lacks sufficient data, your secondary algorithm keeps the widget useful. Defaults include Bestsellers, with options such as Most viewed, Newest arrivals, and AI alternates, depending on the widget type.
3. Keep the list short and confident
   You can show 1-12 items, but most stores win with fewer. Start at 4-6 and adjust after you check performance.
4. Make it look like it belongs
   
   • Slide cart: 2 items per row is the default (range 1-2).
   • Popup cart: 4 items per row is the default (range 1-4).
5. Rule-based tip: start with two signals
   Turn on 2-3 rules first (such as the same product category + same tags). Too many rules can narrow results and leave your widget empty.

Visit our Help center for a step-by-step guide to get started with a Recommendation widget in the Cart drawer.